
CPK
Packaging, OOH, consumer marketing and print design for global brand California Pizza Kitchen.

CALIFORNIA PIZZA KITCHEN
A refresh on a 35-year-old brand, which began with one location in Beverly Hills, CA and expanded to be a multinational chain.
The Mobile Kitchen and Take and Bake campaigns reflect the busy on-the-go lifestyle of the modern world, whereas the new faster dine-in options allow for fuller service dining as well.







THE PIZZA OVEN
A new plaque for a new decade.


The Strategy
The quick, the easy, the fit-into-your-world seamlessly with a variety of options model.

