Creative direction, brand marketing, design and campaign strategy for direct to consumer lifestyle brand.
A hangover kit for the merrymakers, the imbibers, the night owls.
From concept to ideation, creating every detail from the logo to the packaging design to the branding and marketing plan.
From rough sketch through typographic form and shape exploration to final visual identity.
Adding the slogan, creating balance.
Custom illustration, from Fiesta to Chill.
UI Design for web and mobile.
Important bits and pieces to create seamless branding across platforms.
Creating a strategy around the muse, the key clientele, the core tribe that speaks to authentic experience and lifestyle choices.